The Sonoco Institute

The Sonoco Institute was created to exploit the synergies that exist between the graphic communications and packaging science departments. It is the only university program in the country with this one-of-a-kind multidisciplinary approach to packaging as a core competency.

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Packaging Design

Course Overview

Packaging Design Fundamentals is a holistic, theory-based course that address contemporary design fundamentals. The course is broken into three major categories:

    • Human Design Factors
    • Graphic and Structural Design Theory
    • Applied Packaging Design

Below outlines the lectures for the course:

    • Human Perception
    • Human Cognition
    • Fashion and Appeal
    • Design Decisions
    • Consumer Profiling
    • Branding and Marketing
    • Space, Shapes and Unity 
    • Color
    • Typography
    • Symbols and Pattern
    • Photo Theory
    • Sustainability
    • Ergonomics and Usability


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  • $995/person
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  • Andrew Hurley