The Sonoco Institute

The Sonoco Institute was created to exploit the synergies that exist between the graphic communications and packaging science departments. It is the only university program in the country with this one-of-a-kind multidisciplinary approach to packaging as a core competency.

This course is not published, toggle the active flag

Rethinking the Packaging Design Workflow

This innovative seminar re-examines traditional package development by leveraging state-of-the-art technologies in design and prototyping. The Sonoco Institute of Packaging Design and Graphics at Clemson University is the ideal place to experience the latest in digital packaging development, prototyping, consumer behavior, high-end flexographic printing, and transportation testing.


Join us for two and a half days of thought-provoking discussions and hands-on learning activities as we take you through the entire packaging design workflow, from concept through manufacturing.

Topics & Hands-On Sessions Include:
3D Packaging Development
Consumer Psychology
Advanced Visualization
Rapid Prototyping & Sample Making
Consumer Evaluation: Eye-Tracking and Biometrics
Materials Selection
Printing Technologies 

Dr. Andrew Hurley, Clemson University
Dr. Chip Tonkin, Clemson University
more to be announced shortly!

Who Should Attend?
Packaging Designers
Graphic Designers
Brand Owners 

No event dates are currently scheduled
Interested in this course? Let us know and we will keep you informed of future dates.
  • $795/person
  • $695/person (Groups 3+)
Cancellation Policy
Sonoco Institute
More Information
  • Bobby Congdon