The Sonoco Institute

The Sonoco Institute was created to exploit the synergies that exist between the graphic communications and packaging science departments. It is the only university program in the country with this one-of-a-kind multidisciplinary approach to packaging as a core competency.

Brand Color Management


Event Overview:

Learn the how-to's, tools and technology, and innovative methods for defining, communicating, certifying, and managing distribution networks around consumer brand colors and packaging graphics.

Leave this Clemson seminar with practices and communication strategies for executing, developing or fulfilling a brand color management program.

Hands-on Sessions:

  • Establishing Brand Color Intention and Visual Color References
  • Specifying Target Colors and Tolerances by the Numbers
  • The Workflow of Brand Color Management
  • Spot Color and Process Color for Product Decoration
  • Presentations Topics Include:
  • Brand Color Management: Workflow and Responsibilities
  • Color by the Numbers, Systems, and Metrics
  • Differentiating and Integrating Process Color and Brand Color
  • Communicating Color and Managing Expectations

Previous Presenters and Contributors:

  • Steve Smiley, Vertis
  • Tom Cluck, Tyson Foods
  • Lisa Motto, The Coca Cola Company
  • Shannon Steele, The Coca Cola Company
  • Kevin Chop, Diageo
  • Paul Lodewyck, Flint Group
  • Marek Skrzynski, CSW, Inc.
  • Mike Butler, Southern Graphic Systems
  • Iain Pike, Smartcolour
  • Jay Sperry, Clemson University
  • Brian Ashe, X-Rite


No event dates are currently scheduled
Interested in this course? Let us know and we will keep you informed of future dates.
  • $895/person
  • $795/person (Groups 3+)
Cancellation Policy
The Sonoco Institute of Packaging Design and Graphics
More Information
  • Bobby Congdon