The Sonoco Institute

The Sonoco Institute was created to exploit the synergies that exist between the graphic communications and packaging science departments. It is the only university program in the country with this one-of-a-kind multidisciplinary approach to packaging as a core competency.

Seminars in Full Swing

Spring seminar season at The Sonoco Institute of Packaging Design and Graphics is in full swing! February saw two successful seminars, including Paperboard Packaging and Process Color Management. Paperboard Packaging will be offered again in May, just in case you missed it last month.

The Process Color Management seminar, which covered topics such as color theory, ink optimization, profile generation and more, was well-attended by industry professionals from all over the country. Attendees learned from industry experts such as Jay Sperry of HAVI Global Solutions, Marek Skrzynski of CSW, Inc., and Catherine Haynes of All Printing Resources. The afternoons were filled with hands-on sessions such as press characterization, color measurement, and proofing setup.

Renée Walsh of CSW, Inc. said of the seminar, "The chance to really go hands-on both on press and with some of the color software was really valuable. I was able to see firsthand what it takes to manage process color printing, which is ultimately about maintaining brand properties." Renée has also posted on her blog about some of the interesting activities going on in CUShop - the Consumer Experience Lab housed within The Sonoco Institute of Packaging Design and Graphics.

While the students of Clemson University were enjoying their spring break, a new program for The Sonoco Institute launched. The Prepress Workshop for Graphic Designers sold out on it's first ever offering. Eight eager attendees with backgrounds in graphic design, print buying, and offset prepress came to Clemson for three and a half days of intense prepress learning (and to escape the last bits of a northern winter.) The first day was spent on press witnessing the effects of bad prepress, as well as characterizing and developing specifications for a printing press. The next two days were spent covering topics such as color separation, trapping, stepping, barcode generation, screening, and more. On the final day, after each attendee fixed the initally bad job, we were back on press to see if the decisions made in prepress improved print quality (spolier alert: they did!)

In two short weeks, the Expanded Color Gamut Seminar will return! Slots are still open, but have been filling up quickly. Sign up soon to reserve your spot!

Check out our full offerring of classes here: http://sonocoinstitute.com/events/

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