The Sonoco Institute

The Sonoco Institute was created to exploit the synergies that exist between the graphic communications and packaging science departments. It is the only university program in the country with this one-of-a-kind multidisciplinary approach to packaging as a core competency.

Behind Clemson's 2014 TAGA Journal

by Kaitlin Edwards, Clemson University Graphic Communications student

Clemson’s TAGA
TAGA (Technical Association of the Graphic Arts) is an international organization focused 
on the technical advancement of the graphics industry. Along with professional members, 
TAGA also has several student chapters at different universities around the world. These student 
chapters participate in an annual print competition in which each school designs produces a 
journal. Journals are judged at the annual TAGA conference based on print quality, special 
processes, design and several other factors. The school with the best journal takes home the 
prize, Helmut Kipphan Cup. 

Clemson’s chapter prides itself on having as much hands on activity with the design and 
production of the journal as we can. This year, we decided to focus both on digital innovations 
(AR and website building) as well as conventional print (the journal and case production). We 
left the annual competition with the Best Publication design award and are excited to compete 
again next year.

Case production 
The structure of our case was designed using Solid Works. The designs were made using Adobe 
Illustrator. The molds were made using a Roland MDX-540 and a Makerbot Replicator 3D 
Printer. The cases were then printed on 0.8 mil high impact polystyrene using an Omet Varyflex 
Flexographic press with Shrink UV inks, generously donated by Environmental Inks. The cases 
were finally formed with a Belovac BVC class vacuum with 22 seconds of heat applied to every 
case. The cases were finally individually cut out by hand.

All parts of the case were made in house by students, and we are incredibly thankful for the help 
that Brad Gasque, Matt Furr, Erin Snyder, and Shane Hutchings for all of the help and hours they 
gave to us, even when they didn't necessarily want to see us. 

Journal Production 
Our journal was written, proofread, and approved by Clemson students and members of our 
TAGA chapter. The layout was created in Adobe InDesign and graphics were created primarily 
in Adobe Photoshop and Adobe Illustrator. The cover and pages were produced on an HP Indigo 
with the generous help of Classic Graphics, who allowed members of TAGA to attend and assist 
with the journal's press run. The book itself was perfect bound with the help of Classic Graphics. 
Our cover was printed on 100 lb Future Dull Cover stock, and our pages were printed on 80 lb 
Blazer Matte Text stock. 

Thanks to Roscoe Pund and everyone else at Mac Paper for your donations and assistance. A 
special thanks to Laurel Brown, our main Classic Graphics contact- you made sure that we were 
always in the loop, even when we were two hours away. 

"Splash Page" Production 
Our splash pages, or in-between chapter pages, were all designed by members of our TAGA 
chapter using Adobe Illustrator and Adobe Photoshop. The pages were printed on Tango C1S 8 
Point Cover stock using an Omet Varyflex Flexographic Press. 

All parts of the splash pages were made in house by students, and we couldn't have done it 
without Brad Gasque and Matt Furr, who continue to surprise me with their undying patience. 
Special thanks to MVW for supplying the stock. 

Augmented Reality 
All concepts for the "Auras" in our book came from members of our TAGA chapter using Adobe 
Photoshop, Adobe Illustrator, and Adobe Dreamweaver. All AR is generated using Aurasma, HP 
Autonomy's augmented reality platform. 

Clemson TAGA Chapter:
Dr. Liam O'Hara (Advisor)
Kaitlin Edwards (President)
Kariahlyn Lindsey (VP)
Alex Horne (Production Manager)
Jacqui Hardy (Materials and Industry Coordinator)
Colleen Clark (Secretary)
Austin Williams (Creative/Digital Chair)
Emily Sudduth 
Katherine Rieck 
Brenna Theodore
Gray Murphy