The Sonoco Institute

The Sonoco Institute was created to exploit the synergies that exist between the graphic communications and packaging science departments. It is the only university program in the country with this one-of-a-kind multidisciplinary approach to packaging as a core competency.

Research

Packaging design goes far beyond physical structure and associated graphics- it involves engineering the entire production chain that is driven from understanding the true needs of the package from cradle to crate. This may involve genetically engineering plants to derive bioplastics. It may include printed electronics that enable intelligent monitoring of product conditions. It could be objectively determining the consumer experience when buying or utilizing a package.

Although very successful in academic circles, much of this research has been done in relative isolation, and in many cases, without practical application or development. The Sonoco Institute will serve to match the packaging market needs and future directions with the multi-disciplinary opportunities on campus by focusing people, resources and attention on issues that otherwise could not be addressed.

How does The Sonoco Institute accomplish this? By becoming a major player in the global movement of sustainability, traceability and reusability. We infuse textbook theory with hands-on training, ensuring new research and technology are part of the process, and foster an environment that not only nurtures but requires a creative approach to problem solving. 

 

Published Research

Title Author Date
CUshop: A Simulated Shopping Environment Fostering Consumer-Centric Packaging Design & Testing Tonkin 2011
PERSUASIVE PACKAGING: AN EYE-TRACKING APPROACH TO DESIGN Hurley 2011
THE EFFECT OF FULL BODY VERSUS PARTIAL BODY GRAPHIC LABELING ON BEVERAGE PACKAGING Gomes 2012
PRODUCT DISPLAY VERSUS GRAPHICAL REPRESENTATION ON PACKAGING Galvarino 2012
DETERMINING THE PROPER POINT SIZE FOR DISPLAY TYPE ON PACKAGING Fischer 2012 
     
     
     
     
     
     
     
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